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Come see the new version of the blog on www.marketingdelvino.it - you will find links to useful resources, the download area and the section "Special thesis" for those who are struggling with their thesis in marketing the wine.

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There is an Italian among the most "performance" in the U.S.

outputs are in these days IRI latest research showing that the cavity is among the 30 companies that have had the best performance in the United States this year. An even more positive news as:
1) Cavit is actually the 2nd place out of 30 companies
2) The other 29 companies are all in California or other U.S. + 4 Australian and one German. In short, no company in France.

What were the criteria for this ranking?
The increase in sales volume, the rate of sales growth, the effectiveness of merchandising, the profits and more.

confirm the primacy of Twin Fin as the most successful launch (this time the criterion was the value sales in 2005) label, which I had already spoken . Photo by Daniel West

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Tell me what wine you drink, and tell you how much you spend for dinner ... (Excluding wine!)

E 'output in these days a search American NPD habits in the consumption of alcohol and their correlation with the average account dinner.
For example it was found that those who do not drink wine, spend some dollars for dinner, 12:00; red wine drinkers, on average spend twice for dinner (excluding wine!) And those who drink white wine will spend a happy medium.
Another interesting result is that those who drink wine at the restaurant takes the cake with higher probability of those who does not drink wine.
addition, if the beer is still the favorite alcoholic drink at lunch (55%), down 45% at dinner, where the owners are the wine and cocktails.
Pictures Samantha Villagran

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Dynasty: Large investments in China to increase production

Dynasty Fine Wines Group Ltd , the Franco-Chinese joint venture established in the 80 (perhaps the name was inspired by his legendary saga to American television?? ) today announced major investment with the objective of increasing its production capacity.

Already among the largest wine producers in China (along with Changyu, Great Wall, Tonghua and holds 60% market share) plans to invest € 40 million to increase its porduzione 40%, from 50 thousand tons per year to 70 thousand by the end of 2008. All this is part of already very strong financial performance also marked the listing in the Hong Kong Stock Exchange since January 2005 - to note that 26% of the shares owned by Rémy Cointreau, one of the two largest shareholders, together with Tianjin Development Holdings LTD.

The large production of Dynasty is diversified to meet the diverse needs of consumers, providing 50 types of wines with different price positioning and divided into four main categories: red, white, sparkling wines and brandy. Among the priority objectives of the extension of its sales network in Guangdong province in the country on, but nothing I found on future expansion into Western markets ...

Sources Vitisphere and Dynasty

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Spanish wines: latest figures for domestic sales and exports growing

While in Spain fall again, domestic sales, exports increase in value.

In 2005, domestic sales in the English market fell by 4.4%, a drop largely driven by contraction Horeca (-5.9%) which still represents the largest volume (58.5 % of English wine is consumed outside the home. From then indicate the shift in consumer preferences from table wines in favor of designations of origin (+7.8%), both in households and in those outside the home. It therefore follows the reduction of the amount in favor of quality that is a known phenomenon in our market.

At the same time, English exports in 2005 grew in value (+1.25%) in parallel with a decrease in volume (-1.7%), although in an average price of wine exports amounted to 1.09 € per liter.
Again, the important role of bottled wines, particularly whites who doubled in value.
Among the main export markets have led the English: Germany, Great Britain, the United States but also France, which together account for 50% of English exports in value, while volume in head-to-all are France, Germany , Portugal and Britain.

Via Vitisphere 1, 2

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ad spending for wine and spirits in China

While the growth in advertising spending that has occurred in recent years in China begins to slow down in 2005 there was a ' surge in advertising spending for wine and other alcoholic beverages. Among the factors, the reduction of import duties on spirits which has attracted foreign investors. Wine and spirits

fit well in a broader basket of products heavily advertised, all belonging to the category of "luxury goods!, Which aim to exploit the pro-Western way of life that is developing in rising middle class.

media where you spend the most are television and print media, although it is losing position (-1%) for the benefit of radio, TV (+19%) and outdoor advertising (+79%).

Via WineIndustryReport

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Miwine in Los Angeles with UnionCamere

tiferò While I - as I do not ever so far - George Clooney for Syriana and Good Night, and Good Luck , indicating the presence of MiWine UnionCamere and Los Angeles in support of another nomination, one that has earned The Beast in the Heart.
In three days involving journalists and U.S. buyers, and the protagonists of La Bestia nel Cuore, tastings and other events will be organized to promote the wine from Campania in Los Angeles, and at the same time emphasize the international character of MiWine in the 2006 edition.
With all the doubts about the event in Milan opinions I heard around while chameleon attended conferences and tastings, will succeed in the enterprise? If he wins "The Beast in the Heart" will also trigger the process of emotional transference that all manufacturers will recognize suddenly in MiWine?
Thumbs up for the Campania wine. And for the MiWine ... Apparently, aside from George Clooney, I have another reason to look forward to the Academy Awards!

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The Campania effects on the wine of the "boycott" American to French products ...

Who remembers when the streets in the United States threw gallons of French wine in protest against the position of France in the belligerent anti-war Iraq? And the French fries were renamed "Freedom Fries"?

study, whose findings were published today on the website of Decanter , evaluated the effects of that unofficial boycott. According to this
sutdio the National Bureau of Economic Research, this boycott determniato has a loss of $ 112 million for French wine. This is the result of a decrease in sales that reached peaks of 26% on weekly sales, with an overall decrease of 13% in the six months following the invasion of Iraq.

Photo by Dragan Sasic.

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opportunities to promote the wines in Switzerland?

learn today from Vinimarket consumers that despite the success of an initiative to promote Swiss wines organized into 4 wine bar (in Brussels, Bern, Lausanne and Geneva) from SwissWineCommunication, the initiative itself is threatened by problems of cash flow by the organizers. In fact, the company financed the four posters promoting and wine bar did learn about the local production in all its facets. A project which as I mentioned, has had good success, so much so that other countries are already lining up to take over funding for the wine bar, and enjoy the winning concept, the case never really was forced to abandon SwissWineCommunication the project. According to ICE data

, Switzerland is ranked fourth in the list of our most important partners in the wine industry, with direct exports to Switzerland amounted to 146,239 (value in thousands of euro) for the period Jan.-Oct 2005, but with a slight decrease (-4.47%) over the same period last year.

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Made in Italy as a status symbol in emerging

And 'what was said to Coldiretti, commenting on the new results ISTAT on exports of wine made in Italy. Stand out for their growth, in fact, countries such as China (+117%), Russia (+86.7%) and India (+64%), while being still a niche in the markets of our wines abroad . At the base there would be classes that require products from the emerging upper-middle position.
In fact, however, national production of wine is destined for 72.2% to EU countries (Germany in head), while in the U.S. comes almost 15% of the bottles (beating, according to Coldiretti) Australia and France.
record increase of 9.2% of the bottles of wine made in Italy exported to the world market.
"The nation's export of wine in the U.S. market" - Coldiretti - "could be doubled if the agreements on international trade under the WTO in Geneva was also a clear signal to stop the" vinopirateria and to "false" Made in Italy ", especially since the United States, a bottle of wine" Italian "in two, is false.

Source Adv News Photo by Keith
Syvinski

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A new brand of Bulgarian wine for the big retail U.S.

I already mentioned the topic wine and Eastern Europe in recent weeks, in a post on Assoenologi statements on enlargement in 25 of 'EU. Today I read on the same site, Winebusiness , two different reports that speak to their east, and particularly in Bulgaria.
In a wine market as the U.S., with consumption growing, with Australia and Italy topped the imports, from published data on AC Nielsen revealed that among the few countries to reduce their market share in its imports Eastern European countries, along with Chile, but nobody throws a sigh of relief - if there really is then to be raised. At the same time, it is now the news that the California company Bulgarian Master Vintners created the first brand of Bulgarian wines to the big retail chains. This import company specializing in California wines Bulgarians decided to leverage its decades of experience in the U.S. market. The result is a brand, "WINE" from the name disturbing. It will be true that we are talking about the U.S. market and not Italian, so the rule applies to "you can not deposit the brand name" water ", but I fear that this brand or you will lose the intricacies of Google, or you can no longer do a general search without encountering these "wines".
However, the brand, created by the President of the Bulgarian Master Vintners, Vance Petrunoff, is designed to hit the target of U.S. wine connoisseur, but without risk of frightening the novice and the shelves with a suggested retail price of $ 7, 99. To obtain this product, and the winemaker Miro Petrunoff Tcholakov went to Bulgaria where they bought the wine, have them cut and bottled at the Boyar Estates, a modern company in Thrace, Bulgaria's southern zone where they are bred primarily Cabernet and Merlot.

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7 things to know about Chinese consumers

A study carried out by JWT's Tom Doctoroff, entitled "Twelve Facts about the Confucian Consumer" and published in Mediapost. Note that in 2006 released a book written on this subject by the same Doctoroff with interesting news for U.S. companies (and perhaps Italian!) Who want to invest in China (published by Palgrave Macmillan).

1. The Chinese, unlike Americans, do not put pineapple and sausage on the pizza. All foods are divided into warm and refreshing, and these feelings must be balanced at all times, so the pizza (hot) is joined Pineapple (refreshing). - Problems for the matching food and wine?
2. In China, "fresh" means "alive." Heritage of Taoism, the Chinese are deeply opposed to manmade preservatives - for the Chinese then, the real wine is made in the vineyard, not the basement! But we have not already heard this one? ;-)
3. In members Confucian age, according to Doctoroff, the status members ale is an investment, so consumers outside the home link at the premium price (foreign) and exclusivity. At home, the price sensitivity increases dramatically. - Chinese wine at home and Italian wines, French or Californian restaurant?
4. The Chinese organized-ever dinner party (dinner with a group of friends). The house is a place of refuge and escape. Convenience and comfort are the key concepts. No need then to make deals on cases of wine!
5. More than 80 percent of Shanghai couples get married with an engagement ring, compared with none just a couple of years ago. In a changing world, men must prove their love by deeds. - A bottle of wine is forever - De Vins.
6. A woman of power decorates his cell phone from $ 1000 with stickers of Hello Kitty. Must demonstrate that it is fresh out, but more like Thatcher in - ok then to brands wine as "Flower Label" by Georges Duboeuf, just inside there is a very structured wine with 16%.
7. In China, female beauty is a tool of empowerment for women. Plastic surgery becomes important to find a job, not a man. - Ok so the wine therapy, not in remote areas of ultra relaxation, but in the beauty salon in the office!

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USA and wine: Italy beats France

Coldiretti The data announced yesterday still very positive on the performance of Italian wine in the United States with respect to France. The results, obtained from data collected by the Italian Wine and Food Institute for the first 10 months of 2005 confirm the positive performance that has made headlines over the past year. "For every bottle of French wine sold in the U.S. American consumers have purchased nearly three of wine made in Italy" said the Coldiretti, an increase in the value of imports in 2005 amounted to 15.7%.

Source Adnkronos
Pictures Ivonne Stepanow

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Nonsense China, we aim to Norway!

Obviously this is a provocation, as the numbers speak for themselves and the Chinese population is known to be greater than that Norwegian - and it takes a little anyway. However, I found an interesting news of the growing popularity of wine for Norwegian consumers, especially given the particular characteristics of the Norwegian market compared to other European markets.

The economic
First, it is important to remember that Norway is not part of the European Union, after two referendums (1972-1994) of negative results. Despite this, there are special arrangements in dell'Agreement on the European Economic Area (EEA) between the EU, Norway, Iceland and Lichtenstein that make it easier to do business. The economic framework
in Norway, it seems very positive, with income per capita of € 35 000 per year, good growth prospects, and accounts that are the envy of the state thanks largely to oil exports.

The monopoly of the market
The real peculiarity of the Norwegian market for alcoholic beverages, is introducing a state monopoly for the management of the wine market, Vinmonopolet . Eliminate private profits from the wine trade, according to the Norwegian government has contributed to better control alcohol consumption (always a national problem). Vinmonopolet concentrates on distribution through an extensive chain of stores where clerks also take care of the social of alcohol consumption, referring, for example, use of alcohol among young people. It is no coincidence Vinmonopolet if you define a modern supply chain with a strong social responsibility. Vinmonopolet then emerges from the site of the development of this chain of stores has been in their "imposed" from France, across the country to ensure a stable and continuous distribution of their wines. In all honesty I can not understand how a foreign country may have no sovereignty over a monopoly ... but perhaps those who complain that certain EU policies should be decided only by France and Germany should think of those poor people in Norway that even outside the EU.

The Norwegian consumer and wine
Vinmonopolet few days ago, however, announced estimates sales amounted to 53.5 million liters of wine per year, an increase of 22% 2000. These figures reflect not only the monopoly and private imports. This, according to Jens Nordahl of Vinmonopolet, is caused by an improvement in the quality of life in Norway and an increase in the number of stores that sell wine. Not only that, the Norwegians are passionate about wine culture during their travels, especially in the Mediterranean. And in the wake of this new passion is developing a new pro-Mediterranean restaurant and as we know, the development the restaurant is the first flying of the export of wine abroad. Photo by Tomasz

Szurkowski

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Spanish wines in the United States, the counterattack

After the recent growth of exports of Italian wines in the United States, the English to fight back through the English equivalent U.S. offices of ICE The Icex.

Wines of Spain is the brand that has developed the Icex to promote English wines abroad. From offices in New York, has started a new campaign entrusted to Cornerstone Communications, an agency specializing in the Big Apple in public relations and communications for government agencies and institutions. The campaign, which focuses primarily sull'Albariño produced in the Rias Baixas in Galicia is divided into activities aimed at distribution and consumers in the age group 25-45 years. The rest of the United States account for 45% of exports of the Rias Baixas.

At the base of the campaign, entitled Exceptional with everything, or nothing is intended to increase knowledge dell'Albariño through a series of tastings, to demonstrate the versatility of this wine in the matching with food, while encouraging its use as an aperitif. Exceptional with everything, or nothing complements other activities already Established promotion of English wines, as The Great Match: Wine & Tapas 2005 , a tasting tour of 200 English wines to match with internationally inspired tapas in 6 major U.S. cities, or even Celebrate English Wines.

Through the site WinesfromSpain is possible for the U.S. consumer, order a free guide to English wines called "Far from Ordinary Wine Guide 2005-06".