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Nonsense China, we aim to Norway!

Obviously this is a provocation, as the numbers speak for themselves and the Chinese population is known to be greater than that Norwegian - and it takes a little anyway. However, I found an interesting news of the growing popularity of wine for Norwegian consumers, especially given the particular characteristics of the Norwegian market compared to other European markets.

The economic
First, it is important to remember that Norway is not part of the European Union, after two referendums (1972-1994) of negative results. Despite this, there are special arrangements in dell'Agreement on the European Economic Area (EEA) between the EU, Norway, Iceland and Lichtenstein that make it easier to do business. The economic framework
in Norway, it seems very positive, with income per capita of € 35 000 per year, good growth prospects, and accounts that are the envy of the state thanks largely to oil exports.

The monopoly of the market
The real peculiarity of the Norwegian market for alcoholic beverages, is introducing a state monopoly for the management of the wine market, Vinmonopolet . Eliminate private profits from the wine trade, according to the Norwegian government has contributed to better control alcohol consumption (always a national problem). Vinmonopolet concentrates on distribution through an extensive chain of stores where clerks also take care of the social of alcohol consumption, referring, for example, use of alcohol among young people. It is no coincidence Vinmonopolet if you define a modern supply chain with a strong social responsibility. Vinmonopolet then emerges from the site of the development of this chain of stores has been in their "imposed" from France, across the country to ensure a stable and continuous distribution of their wines. In all honesty I can not understand how a foreign country may have no sovereignty over a monopoly ... but perhaps those who complain that certain EU policies should be decided only by France and Germany should think of those poor people in Norway that even outside the EU.

The Norwegian consumer and wine
Vinmonopolet few days ago, however, announced estimates sales amounted to 53.5 million liters of wine per year, an increase of 22% 2000. These figures reflect not only the monopoly and private imports. This, according to Jens Nordahl of Vinmonopolet, is caused by an improvement in the quality of life in Norway and an increase in the number of stores that sell wine. Not only that, the Norwegians are passionate about wine culture during their travels, especially in the Mediterranean. And in the wake of this new passion is developing a new pro-Mediterranean restaurant and as we know, the development the restaurant is the first flying of the export of wine abroad. Photo by Tomasz

Szurkowski