After the recent growth of exports of Italian wines in the United States, the English to fight back through the English equivalent U.S. offices of ICE The Icex. Wines of Spain is the brand that has developed the Icex to promote English wines abroad. From offices in New York, has started a new campaign entrusted to Cornerstone Communications, an agency specializing in the Big Apple in public relations and communications for government agencies and institutions. The campaign, which focuses primarily sull'Albariño produced in the Rias Baixas in Galicia is divided into activities aimed at distribution and consumers in the age group 25-45 years. The rest of the United States account for 45% of exports of the Rias Baixas.
At the base of the campaign, entitled Exceptional with everything, or nothing is intended to increase knowledge dell'Albariño through a series of tastings, to demonstrate the versatility of this wine in the matching with food, while encouraging its use as an aperitif. Exceptional with everything, or nothing complements other activities already Established promotion of English wines, as The Great Match: Wine & Tapas 2005 , a tasting tour of 200 English wines to match with internationally inspired tapas in 6 major U.S. cities, or even Celebrate English Wines.
Through the site WinesfromSpain is possible for the U.S. consumer, order a free guide to English wines called "Far from Ordinary Wine Guide 2005-06".
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