A study carried out by JWT's Tom Doctoroff, entitled "Twelve Facts about the Confucian Consumer" and published in Mediapost. Note that in 2006 released a book written on this subject by the same Doctoroff with interesting news for U.S. companies (and perhaps Italian!) Who want to invest in China (published by Palgrave Macmillan).
1. The Chinese, unlike Americans, do not put pineapple and sausage on the pizza. All foods are divided into warm and refreshing, and these feelings must be balanced at all times, so the pizza (hot) is joined Pineapple (refreshing). - Problems for the matching food and wine?
2. In China, "fresh" means "alive." Heritage of Taoism, the Chinese are deeply opposed to manmade preservatives - for the Chinese then, the real wine is made in the vineyard, not the basement! But we have not already heard this one? ;-)
3. In members Confucian age, according to Doctoroff, the status members ale is an investment, so consumers outside the home link at the premium price (foreign) and exclusivity. At home, the price sensitivity increases dramatically. - Chinese wine at home and Italian wines, French or Californian restaurant?
4. The Chinese organized-ever dinner party (dinner with a group of friends). The house is a place of refuge and escape. Convenience and comfort are the key concepts. No need then to make deals on cases of wine!
5. More than 80 percent of Shanghai couples get married with an engagement ring, compared with none just a couple of years ago. In a changing world, men must prove their love by deeds. - A bottle of wine is forever - De Vins.
6. A woman of power decorates his cell phone from $ 1000 with stickers of Hello Kitty. Must demonstrate that it is fresh out, but more like Thatcher in - ok then to brands wine as "Flower Label" by Georges Duboeuf, just inside there is a very structured wine with 16%.
7. In China, female beauty is a tool of empowerment for women. Plastic surgery becomes important to find a job, not a man. - Ok so the wine therapy, not in remote areas of ultra relaxation, but in the beauty salon in the office!
1. The Chinese, unlike Americans, do not put pineapple and sausage on the pizza. All foods are divided into warm and refreshing, and these feelings must be balanced at all times, so the pizza (hot) is joined Pineapple (refreshing). - Problems for the matching food and wine?
2. In China, "fresh" means "alive." Heritage of Taoism, the Chinese are deeply opposed to manmade preservatives - for the Chinese then, the real wine is made in the vineyard, not the basement! But we have not already heard this one? ;-)
3. In
4. The Chinese organized-ever dinner party (dinner with a group of friends). The house is a place of refuge and escape. Convenience and comfort are the key concepts. No need then to make deals on cases of wine!
5. More than 80 percent of Shanghai couples get married with an engagement ring, compared with none just a couple of years ago. In a changing world, men must prove their love by deeds. - A bottle of wine is forever - De Vins.
6. A woman of power decorates his cell phone from $ 1000 with stickers of Hello Kitty. Must demonstrate that it is fresh out, but more like Thatcher in - ok then to brands wine as "Flower Label" by Georges Duboeuf, just inside there is a very structured wine with 16%.
7. In China, female beauty is a tool of empowerment for women. Plastic surgery becomes important to find a job, not a man. - Ok so the wine therapy, not in remote areas of ultra relaxation, but in the beauty salon in the office!
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