While the growth in advertising spending that has occurred in recent years in China begins to slow down in 2005 there was a ' surge in advertising spending for wine and other alcoholic beverages. Among the factors, the reduction of import duties on spirits which has attracted foreign investors. Wine and spirits fit well in a broader basket of products heavily advertised, all belonging to the category of "luxury goods!, Which aim to exploit the pro-Western way of life that is developing in rising middle class.
media where you spend the most are television and print media, although it is losing position (-1%) for the benefit of radio, TV (+19%) and outdoor advertising (+79%).
Via WineIndustryReport
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