Red Palms And Bottoms Of Feet On A Baby

Genome Project - the psyche of consumers according to Constellation Wines U.S.

This fall Constellation Wines U.S. has presented a study done in collaboration with Copernicus Marketing Consulting that track a DNA profile of consumers of quality wine ( namely, that he purchased in the month preceding the interview, at least one bottle at a price of at least $ 5. A sort of 'overview' of Eurisko , but wine-focused. The panel included more than 3500 people who responded to approximately 100 questions. The questions were focused on purely psychological aspects such as attitudes and motivation, and other more directly as commercial and consumer buying habits, but is also interested in activities in leisure time.

result is a breakdown of the consumer in 6 main categories.

Enthusiasts - enthusiasts (12%) - a characteristic: they are involved in every aspect of consumption, the choice of the bottle to share this with friends and relatives. We study the label but also the magazines and then they are happy to talk about what they learned with their loved ones.
Image Seekers - image-conscious (20%) - a characteristic: they need to feel sophisticated, fun, adventurous and fashionable. Typically, if they are unsure about what wine to buy, buy the most expensive because the higher price assures them but they can also choose by label!
Savvy shoppers - shoppers essays (15%) - a characteristic: they are in search of great wine at an attractive price, link the island right promotional believe that good wine need not cost a fortune.
Traditionalists - traditionalists (16%) - A characteristic: link to the wine company known with a long history behind it.
Satisfied sippers - tasters satisfied (14%) - a characteristic: they do not care about what they drink much less to drink the same wine because they prefer to play it safe when you propose to friends or family.
Overwhelmed - rudderless (23%) - a characteristic: with whole range of wines on the shelf, they are lost and need clear descriptions - in the back label, but also in the provision of retail products, and better still expert advice in-store or restaurant. They are afraid of making mistakes in choice of wine.

As stated Jose Fernandez, president and CEO of Constellation Wines U.S. , "these results give us a new and impressive level of knowledge of the needs and preferences of consumers." For further