2 Fishbones With Weave

After Disneyland Paris, France goes to The Imaginarium ...

The Imaginarium, the magic bulle des , is the new attempt to promote French sparkling wines outside of Champagne from the earth. A theme park dedicated to the bubbles which will open next spring in Burgundy, near Nuits-Saint-Georges , the seat of the Boisset group . Fun activities and interactive Disneyland-style but with the plus end of the teachers to know the bubbles in each stage of their production, from vineyard to arrive on our tables. The visit will take place in three phases: the first interactive discovery, the second during which a film will be screened as its heroine a bubble, and the third ending, for the pleasure of visitors, with a tasting of three wines (which I assume will be the crémants Louis Bouillot, which is just part of the Boisset group). Needless to say, do not miss the souvenir shop inside the park!
The creator of this project is the négociant Boisset of Burgundy, who was assisted by great names of the setting for the realization of the theme park. To manage the park will, however, Joachim Schafer, former head of the Côte d'Or at the tourist office. The intention is to exploit both the growing wine tourism, but also that industry - the park will find it inside the seat of the Boisset Group. 30 thousand visitors are expected the first year, and twice afterwards.

Photo of Mark Miller

Red Palms And Bottoms Of Feet On A Baby

Genome Project - the psyche of consumers according to Constellation Wines U.S.

This fall Constellation Wines U.S. has presented a study done in collaboration with Copernicus Marketing Consulting that track a DNA profile of consumers of quality wine ( namely, that he purchased in the month preceding the interview, at least one bottle at a price of at least $ 5. A sort of 'overview' of Eurisko , but wine-focused. The panel included more than 3500 people who responded to approximately 100 questions. The questions were focused on purely psychological aspects such as attitudes and motivation, and other more directly as commercial and consumer buying habits, but is also interested in activities in leisure time.

result is a breakdown of the consumer in 6 main categories.

Enthusiasts - enthusiasts (12%) - a characteristic: they are involved in every aspect of consumption, the choice of the bottle to share this with friends and relatives. We study the label but also the magazines and then they are happy to talk about what they learned with their loved ones.
Image Seekers - image-conscious (20%) - a characteristic: they need to feel sophisticated, fun, adventurous and fashionable. Typically, if they are unsure about what wine to buy, buy the most expensive because the higher price assures them but they can also choose by label!
Savvy shoppers - shoppers essays (15%) - a characteristic: they are in search of great wine at an attractive price, link the island right promotional believe that good wine need not cost a fortune.
Traditionalists - traditionalists (16%) - A characteristic: link to the wine company known with a long history behind it.
Satisfied sippers - tasters satisfied (14%) - a characteristic: they do not care about what they drink much less to drink the same wine because they prefer to play it safe when you propose to friends or family.
Overwhelmed - rudderless (23%) - a characteristic: with whole range of wines on the shelf, they are lost and need clear descriptions - in the back label, but also in the provision of retail products, and better still expert advice in-store or restaurant. They are afraid of making mistakes in choice of wine.

As stated Jose Fernandez, president and CEO of Constellation Wines U.S. , "these results give us a new and impressive level of knowledge of the needs and preferences of consumers." For further

Neilmed Nose Rinse Danger

Beware of Australian wines

So far, the Australian racing had covered a range of relatively low price that has flooded the international market also elbowing the road to the detriment of Italian wines.

have emerged in recent months, however, some signs that suggest a repositioning of the wines that are from "Down Under". Already this summer, when the Australian Wine Marketing Conference several speakers were invited to point to the price range (and quality), medium-high. Now comes into play Jamie O'Dell, general manager of Foster's Wine Estate, which has called on Australian manufacturers to aim for a higher rank for solving the problem of overproduction of wine in Australia.

Vitisphere in this regard, notes that growth in the U.S. wine market is driven by wines priced above $ 15, and Australian wines in this category represent only 0.5% of the market while on these prices have increased by Recently our exports.
So be careful to competitors from Australia's indirect, under the terms of marketing, have any intention of becoming direct competitors.